16 November 2011

OLAP Reporting Tool Gives Community Statistics

Graph Last week Community celebrated 2 years, and we have now looked at the statistics a bit, of course using our own applicationOLAP Reporting Tool. Here are some interesting facts and changes.

How many products?
Community Members are entitled to use the applications freely, without any extra costs for additional products. This is obviously not the feature that dips the scales in our favor, though, because ever since the start most of the Community Members have been using only one of the products.

The main selling point when choosing kalmstrom. com is something else. Organizations search for a product that fits their needs, and when they discover the solution they find it worth the money regardless of the possibility to have more. Today 87 % of the Community Members are using one product, 8 % are using two and only 5 % are using three products. Nevertheless we will keep that option open to all our current and future Members.

What products?
PF HelpDesk iconPF HelpDesk has been the flagship for many years, and this tool for issue tracking within Outlook is still the most popular one. After it TimeCard for Outlook and HelpDesk OSP for Outlook and SharePoint has approximately the same number of user organizations. Calendar Browser Calendar Browser iconis used by only 10 % of the Community Members, but during the last few months we have had two new Premium Members on our resource booking application for Outlook. As we also see an increasing interest in evaluating Calendar Browser, we believe it will have a higher user percentage next year.

Who are the Community Members?
All kinds of organizations have joined Community, from small local businesses over public and governmental entities to large worldwide companies. It is fascinating to see how the percentage of Members from outside Europe and USA has grown during the two years of Community. From 8 % after 6 months the figure has now risen to 22 %.

We still get most new Community Members from Western Europe and the US, but we are excited about the expansion in other parts of the world. The fact that they know about and trust Business Solutions in New Zeeland, Australia and Canada is no surprise, but we now also have Members in South Africa, Russia, United Arab Emirates, Singapore, Hong Kong, Greenland and Barbados just to mention some of the new countries.

Discount to schools and charities
50 % discountAs both Sigge, Siret and I are former teachers it feels good to be able to give a 50 % discount on the Community fees to educational institutions. The products are especially popular among universities. We also grant this discount to charities, and we hope it will give them a possibility to do a bit more good with the money they else would have paid for software ‒ or give them the possibility to work more efficiently with software they could not afford at all without the discount. The percentage of schools and charities has been relatively stable at around 18 % all the time during the two years since we launched Community.

Promising future for Community
Looking back gives knowledge and inspiration, but mostly the team is looking forward instead. We study the development in our branch, carefully choose our battles and select the challenges that might be useful to overcome or sidestep. The future for Community looks bright, and next blog will probably be about future plans or new releases again.

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