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12 December 2011

New Square Logo for kalmstrom.com After Microsoft Remark

kalmstrom.com Square Logo
The regular kalmstrom.com logotype in the head of this blog is rectangular, but we have felt an increasing need for a good square logotype also. I therefore asked our graphic artist Jitendra Joshi to create a square logo for use with social networks as Facebook, Twitter and LinkedIn, on Microsoft Pinpoint and in other places that require square logos.

 I wanted Jitendra to create something that would show that we built our applications on Microsoft's products, and he came up with a suggestion that we all liked. Unfortunately Microsoft did not like it as much as the kalmstrom.com team did!

old kalmstrom.com Square LogoThe old square logotype was a mixture of icons that reminded of Microsoft icons for the platforms kalmstrom.com build on ‒ Outlook, Excel and SharePoint. Jitendra also added the globe present in the Tallstugan and the HelpDesk OSP logotypes, and that globe was the only part that could stay.

Here I show the old logotype, probably for the last time. It is not worth jeopardizing our good relationship with Microsoft because of a logo, so when the PinPoint staff complained about the logo with their icons we knew we must remove it. Jitendra had to create something new to replace the unsuitable logotype.

Siret and Jayant gave helpful suggestions, and the result was the logo you see above this blog post. For smaller sizes we chose a white band with the kalmstrom.com text. We think this new logotype is catching and tells how widespread the kalmstrom.com products are, so we feel satisfied with the change. The Microsoft staff also liked the new logotype, so now everyone is happy again!